ICON is an advanced construction technology company dedicated to revolutionizing homebuilding. Building on the existing logo, the identity system was expanded to include a re-engineered approach to typography, color, iconography, and illustration.

Designers: Oscar Morris, Joseph Blalock
Logo Design: Joseph Blalock
Video: ICON
Mountain Photo: Folkert Gorter
Rendering: Lake|Flato Architects

© 2021 Oscar Morris